The role of Marketing & Communications is to advance the College of Law by telling its stories to target audiences. Our goal is successful outcomes for recruitment, institutional reputation, fundraising and campus communications.
This is achieved through the strategic use of best practices in print and electronic communications, the internet, the WVU Law websites, social media, media relations, and paid advertising and sponsorships.
WVU Law Marketing & Communications staff adhere to WVU University Relations guidelines and work closely with University Relations office.
Our responsibilities include:
- Communications and marketing strategy
- Key messaging, identity and brand management
- Writing and editing news releases, feature stories and web content
- Publications design and print coordination
- Leadership and management of WVU LAW magazine
- Website maintenance and content management
- Social media content and management
- Photography and story videography
- Media relations
- E-mail blasts (including Alumni, Donors, Recruiting, and internal communications)
- Advertising strategy, design, and coordination
- Special events promotion
